There are advertising practices that are legal but might make it hard to discern their value. For instance – if you see 80% off of a fare – 80% off what? Perhaps a fare that is in a brochure that no one has ever paid? Is it a relevant discount from the current existing fare?
And…watch for additional taxes and fees. You will notice that we advertise with them included and note on our documents what is not included in terms of any additional fees and taxes that are payable in a destination, as we try to be as transparent as we can about your costs. Watch for overall value!